As an Indigenous Lakota woman, business owner, and steward of my culture, Indigenous Peoples' Day holds a deep and personal significance for me. It’s more than a day on the calendar—it’s an opportunity to recognize, honor, and uplift Indigenous cultures, voices, and contributions, which have too often been marginalized or erased from mainstream narratives.

At Lakota Made, I work alongside my family to create products rooted in the ancient traditions of my Lakota ancestors. Every salve, tea, and wellness product we craft is a testament to the wisdom passed down through generations, a wisdom that has sustained our people through adversity. But beyond the products, our mission is to preserve and share our culture in a way that empowers others to connect with Indigenous ways of healing, while educating about the importance of our knowledge.

Why Indigenous Peoples' Day Matters

For centuries, Indigenous people have faced forced removal from our lands, systemic discrimination, cultural erasure, and harmful stereotypes. Yet despite these challenges, we have survived and continue to thrive. Indigenous Peoples' Day is a vital recognition of that resilience. It provides a platform for acknowledging our histories, cultures, and identities in a world that has too often sought to dismiss or misrepresent us.

For me, Indigenous Peoples' Day is about reclaiming our stories. It’s about moving away from the painful legacy of colonization, which is often embodied in the celebration of figures like Christopher Columbus, and instead focusing on the people whose land this always was—and always will be.

Supporting Indigenous Businesses: A Path to True Solidarity

Indigenous Peoples' Day isn’t just about learning our history; it’s about supporting our future. One way to do this is by uplifting Indigenous-owned businesses. When you purchase from companies like Lakota Made, you’re not only supporting a family business—you’re actively participating in the revival of Indigenous economies and cultures.

The products we create are built upon the sustainable practices of our ancestors, from sourcing wildcrafted herbs to using traditional methods in production. This approach represents our respect for the Earth and the interconnectedness of all living things—a value system that can benefit everyone, especially in today’s world where sustainability and ethical business practices are more important than ever.

Education and Awareness: Essential Components of Change

Another critical aspect of Indigenous Peoples' Day is the education it fosters. Many people are unfamiliar with the true history of Indigenous peoples in this country or the ongoing struggles we face. By educating others about our contributions, traditions, and the contemporary challenges Indigenous communities face—such as protecting our lands, preserving our languages, and advocating for sovereignty—we can work together to build a more just society.

I encourage everyone to take the time to learn about the Indigenous nations in their local area, attend events that celebrate Indigenous culture, and, most importantly, listen to and amplify Indigenous voices.

Celebrating Culture, Honoring Resilience

For me, and for many Indigenous people, this day is a time to reflect on the strength of our ancestors and celebrate the cultures that continue to thrive despite everything. It’s about honoring the land and recognizing that our connection to it is sacred. It’s a day to celebrate not just the past, but the future—one where Indigenous people are not only acknowledged but respected and valued as equal partners in shaping this country.

At Lakota Made, we are proud to be a part of this future, offering products that reflect the resilience of our people and the wisdom of our traditions. On Indigenous Peoples' Day, I hope you’ll join me in celebrating the beauty and strength of Indigenous cultures and commit to being a part of the journey toward greater understanding, respect, and support.

Wopila tanka (a big thank you) for standing with us. 

Megan Bull Bear  

Owner, Lakota Made  

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